Blog
Guides on reading competitor ads on the App Store, with data pulled from the Apple Ad Repository.
Jul 31, 2026
The only Polish ad copy in the whole category is running in Portugal. Across 11,022 records and 118 headlines from 29 entities in all 25 EU storefronts, the tag pl never appears once, and Poland gets English from everyone. Music learning advertisers translate for the same eight storefronts, in seven local languages, and the other seventeen storefronts only ever see English. What Apple's public EU data says about where translation money is worth spending, July 2026.
Jul 31, 2026
Twenty-two music learning and musician apps, 22,101 EU ad records, and ten advertisers holding a creative older than Apple's one-year window. Nine of those ten were still recorded at the 26 July 2026 window end, and only eight language tags exist across the whole category. A survivor board of music app ads from Apple's public EU data, July 2026.
Jul 31, 2026
tonestro is one of the three heaviest App Store advertisers in EU music learning, 3,299 ad records tracked in a year across all 25 EU storefronts, more than Yousician, Chordify and flowkey put together. It runs one English headline everywhere and rotates the instrument in the line underneath: flute, saxophone, trombone, trumpet, clarinet. What its public ad data shows a founder.
Jul 30, 2026
Cleanup is the heaviest App Store advertiser among EU phone cleaner apps, 1,469 ad records tracked in a year across all 25 EU storefronts, and it ran 34 creatives to do it. Behind the 34 there are nine headlines, and eight of them sell one job: deleting duplicate photos. What its public ad data shows a founder.
Jul 30, 2026
Cleaner apps run the cleanest two-tier setup we have swept: one English line across the seventeen small EU storefronts, native copy in the eight that matter. Four publishers picked the same seven languages independently, two of them share a French headline word for word, and one advertiser runs a single en-US line in eighteen countries and has done for over a year. What Apple's public EU data shows about when to translate, July 2026.
Jul 30, 2026
Tinder has run the same App Store search ad for 345 days and it is still live (EU, last recorded 24 July 2026). A survivor board of twelve dating advertisers across 25 EU storefronts, from Apple's public ad data.
Jul 30, 2026
Twelve phone cleaner apps, 3,401 EU ad records, and three publishers hold 89 percent of them. The extreme case is CoinCup OU, where eleven of twelve creatives are past Apple's one-year window and eight were still recorded on 24 July, so nothing has been rewritten in a year. A survivor board of cleaner and storage app ads from Apple's public EU data, July 2026.
Jul 29, 2026
Screen time and app blocker apps break the rule every other category follows. The oldest still-running ad in the EU is German copy in 20 storefronts, most of them not German-speaking. AppBlock writes seven languages, Refocus writes one, Opal splits the map, Freedom scrapped its English line and restarted in three languages. What Apple's public EU data shows about when to translate, July 2026.
Jul 29, 2026
Character AI is the only AI companion advertiser left with an App Store ad older than the year Apple publishes. EVA AI and Replika both switched off their long-running winners five weeks apart. The survivor board, refreshed across all 25 EU storefronts.
Jul 29, 2026
The oldest still-running App Store ad in EU screen time apps is written in German and runs in 20 storefronts, most of which are not German-speaking. It belongs to detoxi Health GmbH, on 295 ad records, against AppBlock's 2,973. A survivor board of screen time, focus and app blocker app ads from Apple's public EU data, July 2026.
Jul 29, 2026
Refocus is the second heaviest App Store advertiser among EU app blockers, 2,407 ad records tracked in a year, and it ran four creatives to do it. One English headline has carried 24 storefronts for 249 days and was still recorded on 23 July 2026. There is no local-language copy anywhere. What its public ad data shows a founder.
Jul 28, 2026
Almost every plant identifier advertiser in the EU runs the same two-tier setup: translated lines in Germany, France, Italy, Spain and Portugal, one English line for the smaller storefronts. Botan's English line is grammatically broken and has outlived every brand's careful copy. Planta, a Swedish company, runs English in Germany. What Apple's public EU data shows about when to translate, July 2026.
Jul 28, 2026
The two longest-surviving advertisers in plant identifier apps belong to one publisher. Glority Global Group runs PictureThis (1,830 ad records) and Plant Parent (948), and each holds an App Store ad Apple marks over a year old, still recorded on 22 July 2026. A survivor board of plant ID and plant care app ads from Apple's public EU data, July 2026.
Jul 28, 2026
ReelShort and DramaWave each keep an App Store ad running longer than the year Apple's data goes back, and both were still recorded on 22 July. The short-drama survivor board, refreshed across all 25 EU storefronts.
Jul 28, 2026
PlantIn advertises in all 25 EU storefronts, wider than any other plant identifier app, on 1,516 ad records. It also lost its year-plus creative in July 2025 and rebuilt its whole English and German set on one day in February 2026. The only lines that survived that rebuild are Iberian. What its public ad data shows a founder.
Jul 27, 2026
Every eSIM advertiser in the EU runs the same two-tier setup: translated lines in Germany, France, Italy and Spain, one English line for the twenty smaller storefronts. Ubigi's translations are word-for-word swaps of the same six words, and Airalo's one English test died in 30 days. What Apple's public EU data shows about when to translate, July 2026.
Jul 27, 2026
Prequel's App Store ad has now passed a year and is still running in 17 countries. Facetune, which a month ago could not hold a creative past 39 days, has one running 122 days across 23 countries. A survivor board of AI photo and video editor ads from Apple's public EU data, refreshed 27 July 2026 across all 25 EU storefronts.
Jul 27, 2026
Nomad eSIM runs 865 ad records and holds an App Store ad Apple marks over a year old, still live across 20 EU countries. Saily and Holafly buy roughly four times that volume and neither has an English line still running past a year. A survivor board of eSIM app ads from Apple's public EU data, July 2026.
Jul 27, 2026
Saily is the heaviest App Store advertiser among EU eSIM apps at 3,544 ad records across all 25 EU storefronts, and it spent 2026 tearing down the ad that worked. Its year-plus English line stopped in April, its replacement lasted 72 days, and the only creative left from before the rebuild is Portuguese. What its public ad data shows a founder.
Jul 26, 2026
Headway is the heaviest App Store advertiser among EU microlearning apps at 2,145 ad records, and its ad rotation reads like a product changelog: it sold 'Shorts' and 'Roleplay' across 14 countries all winter, then switched that line off in June and went back to plain book summaries. Meanwhile its single longest survivor is a German audiobook line. What its public ad data shows a founder.
Jul 26, 2026
Most categories translate their winning App Store ad. In microlearning, the longest-running ad in the EU is English and untranslated, running in Italy and Portugal as-is. The apps that translated the most, like Wiser across five languages, switched the whole set off in June. What Apple's public EU data shows about when to translate, July 2026.
Jul 26, 2026
Fastic's 'Protein, Tracker, Nutrition' line has now run 300 days and is still live, while Cal AI, which was testing 20 creatives a month ago, has switched all of its ads off and Fitia has left the ad repository entirely. A survivor board of calorie counter app ads pulled from Apple's public EU data, refreshed July 2026.
Jul 26, 2026
Deepstash, one of the smallest spenders in the category at 440 ad records, holds the only microlearning App Store ad still live past a year. The heaviest spender, Headway at 2,145 records, has no English line close to it. A survivor board from Apple's public EU data, July 2026.
Jul 23, 2026
Fitness apps run an English workout line across the EU first, then translate it. But the heaviest localizer, BetterMe, is also the fastest to churn its ads, while Muscle Booster and Freeletics hold an English winner for a year and clone it slowly. What Apple's public EU data shows about translating a workout hook, July 2026.
Jul 23, 2026
The heaviest App Store advertiser among EU fitness apps, BetterMe at 8,760 ad records, has no ad still running past 137 days. Muscle Booster and Fitbod, at a fraction of that spend, each hold an English feature line live over a year. A survivor board from Apple's public EU data, July 2026.
Jul 23, 2026
Vinted has now kept one App Store ad running 330 days, up from 243 a month ago, and added a French clone. A survivor board of secondhand shopping app ads pulled from Apple's public EU data across all 25 EU storefronts, July 2026.
Jul 23, 2026
Muscle Booster is not the heaviest App Store advertiser among EU fitness apps, but it holds the longest winner: one English line, 'Gym, Home Fitness, Calisthenics', live over a year across 14 countries while a rival spends six times as much and keeps nothing past 137 days. What its ad data shows a founder about holding a hook and cloning it into new languages.
Jul 22, 2026
Sleep apps translate their App Store ads word for word, because the winning hook is a feature, not a positioning. ShutEye, Sleep Cycle, and Pillow all run an English snore-recorder line wide, then clone the exact same tool promise into German, Portuguese, and Spanish. What Apple's public EU data shows about localizing a utility app, July 2026.
Jul 22, 2026
Rosetta Stone has kept App Store search ads running over a year. Pimsleur spends the most of anyone, 6,448 ad records, yet its longest ad lasts 47 days. Duolingo, the category's biggest app, still runs none past 15 days. A refreshed survivor board of language-app ads from Apple's public EU data, July 2026.
Jul 22, 2026
The App Store ads that survive longest in EU sleep apps do not sell better sleep. They sell a snore recorder. ShutEye has kept one English snore-recorder line live over a year across 13 countries, while Sleep Cycle, the heaviest spender, let every year-plus line it had lapse over the winter. A survivor board from Apple's public EU data, July 2026.
Jul 22, 2026
ShutEye is not the heaviest App Store advertiser among EU sleep apps, but it is the most disciplined: it kept one English line, 'Snore Recorder, White Noise', live over a year across 13 countries while the category leader let its evergreen ads lapse. Here is what its ad data shows a founder about holding a winner and cloning it into new languages.
Jul 21, 2026
Perplexity runs one English App Store line across 20 EU countries and translates only in single big markets, while Google's Gemini runs English in just 6 countries and leans on native lines. What Apple's public EU data says about when to run English wide and when to translate, July 2026.
Jul 21, 2026
The longest App Store ad still running in EU AI assistants belongs to ChatOn, a wrapper app, not a frontier lab: its English line has stayed live 318 days across 18 countries. Meanwhile Claude, DeepSeek, and Copilot run no App Store ads at all. A survivor board from Apple's public EU data, July 2026.
Jul 21, 2026
Perplexity is the second-heaviest App Store advertiser among EU AI assistants, 3,184 ad records in a year, and it runs on one durable bet: a single English line live 283 days across 20 countries. Here is what its ad data shows a founder about committing to a winner.
Jul 20, 2026
Moonly runs native App Store ads in seven languages, including Swedish and Dutch, while AstroWay runs one English line across all 25 EU markets. What Apple's public EU data says about when to translate your astrology ads, and when to run English wide, July 2026.
Jul 20, 2026
Moonly runs the longest-lived App Store ad in EU astrology: its English line 'Daily motivation & Astrology' has passed Apple's one-year marker and is still live across 19 countries. A survivor board of astrology and horoscope ads from Apple's public EU data, July 2026.
Jul 20, 2026
Nebula runs 28 distinct App Store creatives in the EU, the most of any astrology app we track, and it rebuilt its whole localized fleet on 21 May 2026. Here is what Apple's public data shows about how the category's most active advertiser tests hooks.
Jul 19, 2026
ElevenLabs is the heaviest App Store advertiser among AI voice generators in the EU, 1,511 ad records in a year, yet it runs only 10 creatives, all English, across 24 countries with zero translation. Here is what that bet tells a founder.
Jul 19, 2026
Speechify and Fathom translate their App Store ads into the big EU languages, while ElevenLabs and Fireflies run English across every market. What Apple's public EU data says about when to translate your App Store ads and when to run English wide, July 2026.
Jul 19, 2026
Fireflies, the leanest advertiser in the set, runs the single longest App Store ad in AI voice: 251 days and still live on two creatives. A survivor board of AI voice, transcription, and text-to-speech ads from Apple's public EU data, July 2026.
Jul 18, 2026
Some AI homework apps run one English App Store ad across 25 EU countries; others translate the math promise per market. Solvo does both: an English line in 12 countries plus native lines in the five biggest non-English markets. What the public data shows about when translation pays.
Jul 18, 2026
Knowunity is the biggest App Store advertiser in the AI homework category in the EU, with 1,635 ad records tracked. Its longest ad is English and aimed at Eastern Europe; in 2026 it opened native German and French fronts. Decoded from Apple's public data.
Jul 18, 2026
Answer AI has run one English App Store ad, 'Reword, Essay Writer, Email', across 14 EU countries for more than a year and it is still live (as of 2 July 2026). A survivor board of Solvo, Knowunity, Gauth, Solvely, Nerd AI and Unstuck ads from Apple's public EU data.
Jul 17, 2026
Feeld runs App Store ads in only 4 EU countries and skips the English-first markets. Here is what its 11 creatives reveal about how a challenger dating app buys growth.
Jul 17, 2026
Tinder's longest-running App Store ad is in English and has stayed live 333 days across six countries where English is not the first language. Here is how five dating apps split language by market.
Jul 16, 2026
Character AI runs one untranslated English ad across 10 EU markets for a full year, while Replika translates into German and Spanish. What Apple's public EU data says about whether you need to localize your App Store ads, July 2026.
Jul 16, 2026
PolyBuzz runs one German App Store ad in Germany only, live 97 days and counting. Here is what that focus tells a solo founder.
Jul 15, 2026
ReelShort's longest App Store ad has stayed live 319 days, and every one of its ads runs in search results only. Here is what that tells a founder modeling the category leader.
Jul 15, 2026
Apple's public data timestamps every ad, so a rival that just started buying App Store ads shows up in week one. Here is the method, with a live July 2026 example.
Jul 14, 2026
Cal AI runs 20 distinct App Store creatives across the EU but holds none longer than 22 days. Here is what that testing pace tells a founder.
Jul 14, 2026
You cannot see a rival's conversion rate, but you can see how long each ad has run. Here is how to read ad longevity, the one free signal that separates a tested winner from a creative still being tried out.
Jul 13, 2026
Before you set a single bid or write a line of Apple Search Ads copy, read what your rivals already run. Here is how to pull it free from Apple's public EU Ad Repository and sort it by what has survived.
Jul 13, 2026
Skip the 30-posts-a-day testing grind. Read the ad hooks your rivals have already validated, using how long each App Store ad has stayed live in Apple's public EU data. Free scan, no signup.
Jul 13, 2026
Apple publishes every App Store ad running in the EU. Here is how to pull a rival app's ads and rank them by how long each one has survived, in about a minute, no account.
Jul 13, 2026
What 14 live App Store creatives tell you about how Vinted buys growth in the EU, and the one market split every competitor should copy.
Jul 13, 2026
The Apple Ad Repository is Apple's public database of the ads it runs in EU and UK App Store storefronts, published under the EU Digital Services Act. Here is what it holds, how to read it, and where it trips people up.