Tinder has run the same App Store search ad for 345 days and it is still live, last recorded on 24 July 2026. The creative is one English line, "Match & Meet New Single People", and it has held across six EU storefronts since 13 August 2025: Belgium, Denmark, Finland, Ireland, Poland and Romania.
We pulled every App Store ad these apps ran across EU storefronts from Apple's public Ad Repository, the transparency dataset the EU Digital Services Act requires. Then we ranked each app by how long its longest still-running creative has stayed live. An ad alive this long is the market's verdict on what converts, because nobody keeps paying for a creative that loses money. The data window runs 25 July 2025 to 25 July 2026, and "still live" means a last recorded impression on 24 July 2026.
What changed in this refresh
The July board was built from a narrow sample. We looked at five apps we already had in mind and reported what they were running. This month we re-ran advertiser discovery across all 25 EU storefronts and ended up with twelve dating advertisers instead of five. No country query failed.
Two things follow from that, and both matter if you are comparing this page to the last one.
Record counts are not comparable month to month. A bigger sweep finds more ads, so any change in the "records tracked" column mixes real spend changes with our own change in coverage. Treat the counts as a snapshot of this month's sweep, not a trend line.
Longevity is comparable. "Days running" is computed the same way it was in July, first recorded impression to last recorded impression for a single creative, so the day counts on this board can be read against the day counts on the last one.
What we missed in July
Five advertisers were running App Store ads in the EU the whole time and did not appear on our July board.
The one that stings is PE Digital GmbH. It publishes two dating apps, LOVOO and Parship, and both were live. Parship tracked 460 records this window and LOVOO tracked 344. LOVOO also holds three of the ten longest-running still-live creatives in the whole category. We named neither. If you had used the July board to size up German-speaking and southern European competition, you would have missed the publisher with two apps in the fight.
Meetic (150 records), Muzz (271), Jaumo (96), Badoo (60) and Hily (51) were also absent. Muzz in particular runs 16 distinct creatives, more than any app on the July board except Hinge, and holds a 236-day survivor in Germany.
The July numbers for the five apps we did cover were computed correctly. The board was just too small to be a board.
The happn number we published was wrong
In July we said happn's English survivor, "Dating app for real-life dates", had run 309 days. This sweep computes 280 days for the same creative in the same two storefronts. The ad did not get shorter. Our figure moved because of how the data arrives.
For heavy advertisers, each country slice returns only about its 50 most recent records. As new impressions land, older ones fall out of reach, so a creative's earliest visible impression can move forward in time and the computed span can shrink. That is what happened to happn between July and now.
So read every longevity figure on this board as a floor, not a ceiling, for any advertiser whose record counts are capped. In this sweep that means happn, Tinder and Hinge. Their real spans are at least what we show and may be longer. It never runs the other way.
The survivor board
| App (publisher) | Storefronts | Distinct creatives | Longest creative still running | Records tracked |
|---|---|---|---|---|
| Hinge (Hinge, Inc.) | 12 | 18 | 126 days, "Partnersuche, Chatten & Flirt", German, Austria and Germany | 2,075 |
| Tinder (Tinder LLC) | 13 | 14 | 345 days, "Match & Meet New Single People", English, 6 storefronts | 1,473 |
| Parship (PE Digital GmbH) | 4 | 8 | 194 days, "Match. Date. Find Real Love", English, Belgium | 460 |
| happn (HAPPN SAS) | 5 | 10 | 280 days, "Dating app for real-life dates", English, Belgium and Denmark | 372 |
| Feeld (Feeld Ltd) | 4 | 11 | none still running (last record 4 March 2026) | 351 |
| LOVOO (PE Digital GmbH) | 5 | 10 | 333 days, "flirter ou trouver des amis", French, France (two more at 333 days, Italian and Spanish) | 344 |
| Muzz (MUZZ LTD) | 4 | 16 | 236 days, "Finde deinen Ehepartner", German, Germany | 271 |
| Bumble (Bumble Holding Limited) | 3 | 9 | 336 days, "Site & appli pour meet et date", French, France | 189 |
| Meetic (Meetic SAS) | 4 | 14 | 62 days, "Tchat, dating & célibs sérieux", French, Belgium and France | 150 |
| Jaumo (Joyride GmbH) | 4 | 6 | none still running (last record 8 December 2025) | 96 |
| Badoo (Badoo Software Ltd) | 5 | 10 | none still running (last record 18 April 2026) | 60 |
| Hily (Hily Corp.) | 1 | 5 | none still running (last record 13 May 2026) | 51 |
Sorted by records tracked. "Still running" means the creative's last recorded impression is 24 July 2026.
What the board says
The year-plus veterans have switched off. Four advertisers hold creatives that Apple marks as past its one-year reporting window: Badoo, Jaumo, Meetic and Bumble. Not one of those creatives is still recording. Jaumo's last record anywhere in this window is 8 December 2025, and Badoo's is 18 April 2026. Meetic's Spanish veteran "Chat y citas con solteros" stopped on 25 May 2026, and Bumble's English "Chat and Date or Make Friends." stopped on 10 May 2026. The ads that had been running longest in this category are the ads that got turned off.
What is actually still running at the top is younger than that. Tinder's English "Match & Meet New Single People" at 345 days across six storefronts. Bumble's French "Site & appli pour meet et date" at 336 days, in France alone. Then LOVOO, with three translated lines at 333 days each, French, Italian and Spanish, all started on 25 August 2025 and all still recorded on 24 July 2026. LOVOO's German version of the same idea, "zum Flirten und Freunde finden", started the same day and stopped on 9 June 2026 at 288 days, which is the closest thing here to a controlled test: same app, same week, same message, one market drops it and three keep paying.
Hinge still spends the most and gets the least out of it. It tracks 2,075 records, more than any other app here, across 12 storefronts, and runs 18 distinct creatives, also the most. Its longest still-live ad is 126 days, the German "Partnersuche, Chatten & Flirt". Six apps on this board hold a longer live creative than Hinge does, and every one of them tracks a fraction of Hinge's records. Parship holds 194 days on 460 records. Muzz holds 236 days on 271. More creatives and more spend have not bought Hinge a long-term winner in this window.
Two apps we named in July have gone quiet. Feeld has no EU App Store ad record anywhere since 4 March 2026, and Hily none since 13 May 2026. That is what the data says and no more than that. Both may be running ads on channels this dataset does not cover, or paused, or spending elsewhere. What we can say is that neither appears in EU App Store search results in this window after those dates.
The long-runners are plain descriptions, usually translated. Tinder's 345-day line says match and meet new single people. LOVOO's 333-day lines say flirt or find friends, in three languages. Muzz's 236-day German line says find your spouse. Parship's 194-day English line in Belgium says match, date, find real love. None of them is clever. They say what the app is for, in the language of the storefront.
How to read this for your own category
Every ad on this board ran in App Store search results, the slot you see after typing a query. Pull your own category the same way: list your closest rivals, sort their ads by how long each has run, and write your first creatives against the survivors rather than the ones that flamed out in a month.
Two habits worth copying from this month. First, re-run the rival list itself, not just the numbers for the rivals you already know. We found two apps from one publisher by doing that, after a month of not seeing either. Second, separate "stopped" from "still going" before you rank anything. A category's oldest ad and its best current ad are often not the same ad, and here they were not even the same companies.
See which of your own competitors' ads have survived longest, free, no account, in about a minute.
Method note: figures are computed from Apple's public Ad Repository (DSA Article 39), swept across all 25 EU storefronts, data window 25 July 2025 to 25 July 2026, with "still live" meaning a last recorded impression on 24 July 2026. No country query failed. This month's sweep re-ran advertiser discovery and covers twelve dating advertisers, against five in the July edition, so record counts are not comparable to last month's; "days running", the span from a creative's first to last recorded impression, is computed identically and is comparable. For advertisers with heavy volume, each country slice returns only about its 50 most recent records, so first-impression dates can move forward over time and spans can shrink between refreshes. Read the day counts for happn, Tinder and Hinge as a floor. Longevity is a proxy for performance, not a measured conversion rate. We invented no numbers. Refreshed monthly.